Guild Mortgage reached out with a specific challenge: their current horizontal logo didn’t reflect the strength or visual consistency of their brand—especially when scaled for exterior building signage.
The goal was to redesign the horizontal version by creating a custom wordmark for mortgage that visually matched the custom bold, geometric style of Guild from their vertical logo.
The result is a clean, unified lockup designed specifically for large-scale applications where legibility, balance, and brand recognition are critical.