Fortis logo superimposed over image of woman stretching

Logo Design

Fortis Sportswear

Logo Rationale

To help give the logo a dynamic feeling, I combined the concepts of the Olympic flame with a finish line ribbon to depict the F logo mark.

Fortis logo rationale.
Man exercising while wearing Fortis clothing.
Fortis logo color breakdown.

Logo Clearspace

To allow ample room around the logo. No matter how big or small, keep at least one F in the distance to other elements like graphics, text, and the edge of a document.

Fortis logo clearspace.

Logo variations and file types

A zip file that contained a guide that covered logo usage along with the following logo variations: Horizontal, Stacked, Icon, and Word Mark was given to the client. 

Each logo variation came in the RGB color space for screen use and the CMYK color space for printed pieces.

Fortis logo alternates.
Fortis logo alternates.
Fortis logo alternates.