Autism Asareness logo.

Branding/Personal Project

Autism Awareness Rebrand

Current Logo

New Logo

Secondary logo

Logo Rationale

The design moves away from the traditional puzzle piece often associated with autism, aiming to break free from clichés. The square peg in a round hole symbolizes individuality and highlights how people with autism, while unique, can fit in and thrive alongside everyone else.

Brand Guidelines

Autism Awareness — logo construction
Autism Awareness — color foundation
Autism Awareness — color ratio
Autism Awareness — typography
Autism Awareness — typographic scale
Autism Awareness — elements

Logo Clearspace

To allow ample room around the logo. No matter how big or small, keep at least one A in the distance to other elements like graphics, text, and the edge of a document.

Clear space for Autism Awareness logo.
Brand spirals.

Branding Elements and Examples

Expanding upon the square and circle elements, the brand has room to grow and creates a clean modern look and feel across different mediums.

Event banner.
Sample email on iPhone.
Buttons.
Autism Awareness billboard on building.
Autism Awareness social media.
Autism Awareness posters on wall.
Custom branding for Autism Awareness