Logo
Rocket Mortgage: A Light Collection
Background
Rocket Mortgage put out a call to design a logo for an online photo exhibit where Team Members can submit their photographs.
The goal of the online exhibit was to raise awareness and money for Darkroom Detroit — a non-profit dedicated to increasing photography access, education, and visual literacy in Detroit.
The Process
Since the name “A Light Collection” doesn’t scream photography, one piece of direction given was to incorporate a camera or something that denoted photography, so that people would understand what the logo is about. My initial response to this was … “perfect.” One of my beliefs in design, and logo design specifically, is don’t dismiss clichés, they’re clichés for a reason. It’s all in the execution.
Other Design Options
Working on the digital roughs is by far the stage I enjoy the most. I get to see my quick sketches come to life. This process is all about refining my sketches to get the simplest design I can, while still retaining recognizability and legibility.
