Rocket Homes wanted to build additional rapport with its real estate agent network. So, once a quarter they invite about 30 agents from their national network to spend the day with them. The all-day event presents current and future aspects of the business.
This quarterly presentation centered on communication and the exchange of ideas, which inspired the concept. I combined quotation marks to symbolize communication with the Yin and Yang to represent balance and partnership. These elements were seamlessly integrated with the letters ‘PD’ to create a unique and impactful logo.
